Hi, I'm Tiff.
I’m a UX and Product Designer who enjoys using research and critical thinking to break down barriers, challenge unfair patterns, and create solutions that equitably meet people’s needs.
Purpose
With so many systems, institutions, laws, and culture designed to exclude, I gravitate towards projects that allow us to rethink things from start to finish – working towards equity and justice every step of the way.
Specialties
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Information architecture
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Systems thinking
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Interaction design
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Responsive web
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UX research
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User interviews
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Usability testing
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Journey mapping
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Service blueprints
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Dev collaboration
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Accessibility
Experience
With over 14 years designing complex, real-world experiences, I excel at systems thinking, streamlining messy workflows, and transforming high-complexity problems into simple, user-friendly products within constrained environments. I take ownership from discovery to delivery, prioritizing clarity, usability, and long-term sustainability.
My domain expertise spans back-office tools for restaurants, fintech small business lending, e-commerce conversion and post-purchase experiences, and enterprise solutions for state governments.
2021 - present
Senior Product Designer @ Toast, Inc.
Crafting intuitive labor reducing experiences to help restaurant operators spend less time on the business operations and more on their guests.
2021 - present
Senior UX Designer @ PayPal, Inc.
Delivered affordable lending and flexible credit solutions to help small business owners sustain and grow their business.
2015 - 2018
UX Designer @ Under Armour, Inc.
Delivered seamless and trusted experiences throughout checkout, returns, and account services for customers of UA.com.
2011 - 2015
UX/UI Designer @ ECO Integration, Inc.
Delivered enterprise solutions to streamline standard operating procedures for clients in Maryland state transportation agencies.
